Sustainability
Our Commitment to Sustainability
Lab grown diamonds might raise a few eyebrows, but they’re a more sustainable and ethical choice compared to natural diamonds. By choosing a lab grown diamond, you're not just getting a beautiful piece of jewellery - you're supporting a future that's kinder to the planet, more transparent, and far more ethical. We're excited to be part of the shift toward a more responsible jewellery industry.
Protecting the Planet
Lab grown diamonds are a step forward in sustainable luxury. Unlike their natural counterparts, they don’t require the destructive mining practices that can harm biodiversity, ecosystems, and marine life. By growing diamonds in controlled lab environments, we avoid the environmental toll of traditional diamond extraction, making them a greener choice for consumers who care about the planet.
Caring About People
For too long, the diamond industry has been tangled up in some not-so-shiny practices, like unfair labour and fuelling conflict. But with lab grown diamonds, there are no ethical compromises. Thanks to transparent sourcing, you can feel good knowing your diamond didn’t come at anyone’s expense.
Diamonds with a Smaller Footprint
Lab grown diamond production is all about using less water and creating less waste, tackling two major environmental challenges of traditional mining. We partner with labs that carefully control their environments to maximise efficiency and minimise their footprint, keeping the planet happy. While growing diamonds in a lab still of course uses electricity, we’re constantly working with our suppliers to make the process more energy-efficient, ensuring our carbon footprint stays as small as possible.
Working towards B Corp Certification
We’re working towards becoming a B Corp - a special certification for businesses that meet high standards of social and environmental performance. It’s just one more way we’re showing our commitment to being ethical, sustainable, and transparent in everything we do!
Crystal Clear Sourcing
We believe in complete transparency. Just like we handpick each diamond, we carefully choose every material and supplier, making sure we can trace each step of the journey. That way, you can be sure your jewellery is as ethical and sustainable as it is beautiful - from start to finish!
Proudly Handmade in the UK
Our jewellery is crafted by hand right here in the UK, where our talented setters, polishers and goldsmiths work their magic. Based in the heart of Hatton Garden, London's famous jewellery quarter, our skilled team puts precision, passion, and care into every creation.
Conscious Packaging
We pay attention to every detail, including our packaging. That's why all our paper and card materials are FSC-certified and fully recyclable. Our ring and jewellery boxes are crafted from premium vegan leather, reducing our environmental footprint even further.
Sustainable Fine Jewellery
Be part of the movement towards a jewellery industry that's kinder to the planet, fairer to people, and more beautiful for you.